/* ==========================================================================
   Genuine Influence — shared design system
   ========================================================================== */

:root {
  --cream: #F6F2EA;
  --cream-dark: #ECE4D3;
  --ink: #211C16;
  --ink-soft: #55503F;
  --ink-faint: #8A8370;
  --accent: #C1622E;
  --accent-dark: #A34E22;
  --accent-tint: #F0DAC7;
  --gold: #D9A441;
  --border: #DCD3BE;
  --white: #FFFFFF;

  --font-serif: 'Fraunces', Georgia, serif;
  --font-hand: 'Caveat', cursive;
  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  --max-width: 1180px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

.wrap {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 40px;
}

section { position: relative; }

/* ---------------------------------- Type -------------------------------- */

h1, h2, h3, h4 {
  font-family: var(--font-serif);
  font-weight: 700;
  line-height: 1.08;
  margin: 0;
  color: var(--ink);
}

.eyebrow {
  font-family: var(--font-hand);
  font-size: 22px;
  color: var(--accent-dark);
  display: inline-block;
  margin-bottom: 6px;
}

.tag-line {
  font-size: 14px;
  color: var(--ink-faint);
  letter-spacing: 0.02em;
  margin: 6px 0 14px;
}

.lede {
  font-size: 19px;
  color: var(--ink-soft);
  max-width: 560px;
  margin: 22px 0 0;
}

/* hand-drawn circle around a word/phrase */
.circle {
  position: relative;
  display: inline-block;
  white-space: nowrap;
  padding: 0 6px;
}
.circle svg {
  position: absolute;
  left: -8px;
  right: -8px;
  top: -14%;
  bottom: -18%;
  width: calc(100% + 16px);
  height: 134%;
  z-index: -1;
  overflow: visible;
}
.circle svg path {
  fill: none;
  stroke: var(--accent);
  stroke-width: 4;
  stroke-linecap: round;
}

/* ------------------------------- Header --------------------------------- */

.site-header {
  padding: 30px 0;
  border-bottom: 1px solid transparent;
}
.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.logo {
  font-family: var(--font-serif);
  font-weight: 800;
  font-size: 28px;
  color: var(--ink);
  letter-spacing: -0.01em;
}
.logo span { color: var(--accent); }

.main-nav {
  display: flex;
  gap: 34px;
  font-size: 15px;
}
.main-nav a {
  color: var(--ink-soft);
  padding-bottom: 4px;
  border-bottom: 1px solid transparent;
  transition: color .15s ease, border-color .15s ease;
}
.main-nav a:hover { color: var(--ink); }
.main-nav a.active {
  color: var(--ink);
  border-bottom-color: var(--accent);
}

.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--ink);
  margin: 5px 0;
}

/* -------------------------------- Hero ----------------------------------- */

.hero {
  padding: 70px 0 60px;
}
.hero h1 {
  font-size: clamp(38px, 6vw, 68px);
  text-transform: lowercase;
  max-width: 900px;
}
.hero .lede { font-size: 20px; }

.hero-actions {
  margin-top: 32px;
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

/* -------------------------------- Buttons --------------------------------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 15px;
  padding: 14px 26px;
  border-radius: 3px;
  border: 1px solid var(--ink);
  cursor: pointer;
  transition: transform .15s ease, background .15s ease, color .15s ease;
}
.btn-primary {
  background: var(--ink);
  color: var(--cream);
}
.btn-primary:hover { background: var(--accent-dark); border-color: var(--accent-dark); }
.btn-ghost {
  background: transparent;
  color: var(--ink);
}
.btn-ghost:hover { background: var(--ink); color: var(--cream); }

.btn-hand {
  font-family: var(--font-hand);
  font-size: 20px;
  border: 1.5px solid var(--ink);
  background: var(--cream);
  padding: 12px 28px;
  border-radius: 2px;
  box-shadow: 3px 3px 0 var(--accent);
  transition: transform .12s ease, box-shadow .12s ease;
}
.btn-hand:hover {
  transform: translate(-2px, -2px);
  box-shadow: 5px 5px 0 var(--accent);
}

/* -------------------------------- Marquee --------------------------------- */

.marquee {
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  overflow: hidden;
  padding: 20px 0;
  white-space: nowrap;
}
.marquee-track {
  display: inline-flex;
  align-items: center;
  gap: 28px;
  animation: marquee 26s linear infinite;
  will-change: transform;
}
.marquee-track span {
  font-family: var(--font-serif);
  font-weight: 700;
  font-size: 22px;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  color: var(--ink);
  display: inline-flex;
  align-items: center;
  gap: 28px;
}
.marquee-track span.arrow { color: var(--accent); font-weight: 400; }

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ------------------------------ Section shell ------------------------------ */

.section {
  padding: 80px 0;
}
.section-tight { padding: 48px 0; }
.section-cream-dark { background: var(--cream-dark); }
.section-ink {
  background: var(--ink);
  color: var(--cream);
}
.section-ink h2, .section-ink h3, .section-ink .eyebrow { color: var(--cream); }

.section-head {
  max-width: 640px;
  margin: 0 0 48px;
}
.section-head h2 {
  font-size: clamp(30px, 4vw, 44px);
  text-transform: lowercase;
}
.section-head p {
  color: var(--ink-soft);
  font-size: 18px;
  margin-top: 14px;
}

/* -------------------------------- Services -------------------------------- */

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 56px 64px;
}
.service-card h3 {
  font-size: 32px;
  text-transform: lowercase;
  margin-bottom: 10px;
}
.service-card .tag-line { margin-bottom: 16px; }
.service-card p.desc {
  color: var(--ink-soft);
  font-size: 16px;
  max-width: 46ch;
}

.service-card.full { grid-column: 1 / -1; }

/* Accordion */
.accordion { border-top: 1px solid var(--border); margin-top: 18px; }
.accordion-item { border-bottom: 1px solid var(--border); }
.accordion-item button {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: none;
  border: none;
  cursor: pointer;
  padding: 18px 0;
  font-family: var(--font-sans);
  font-size: 17px;
  color: var(--ink);
  text-align: left;
}
.accordion-item .plus {
  font-family: var(--font-serif);
  font-size: 22px;
  color: var(--accent);
  transition: transform .2s ease;
  flex-shrink: 0;
  margin-left: 20px;
}
.accordion-item.open .plus { transform: rotate(45deg); }
.accordion-panel {
  max-height: 0;
  overflow: hidden;
  transition: max-height .25s ease;
}
.accordion-panel p {
  color: var(--ink-soft);
  padding: 0 0 20px;
  margin: 0;
  max-width: 60ch;
}

/* -------------------------------- Trusted-by -------------------------------- */

.trusted-band { text-align: center; }
.trusted-band h2 {
  text-transform: lowercase;
  font-size: 22px;
  margin-bottom: 36px;
  color: var(--cream);
}
.brand-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 20px 20px;
}
.brand-pill {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 18px;
  color: var(--cream-dark);
  border: 1px solid rgba(246,242,234,0.25);
  border-radius: 100px;
  padding: 10px 22px;
}

/* -------------------------------- About -------------------------------- */

.about-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 60px;
  align-items: center;
}
.about-badge {
  font-family: var(--font-hand);
  font-size: 20px;
  border: 1.5px solid var(--accent);
  border-radius: 100px;
  padding: 6px 20px 8px;
  display: inline-block;
  margin-bottom: 20px;
  color: var(--accent-dark);
}
.about-grid h2 {
  font-size: clamp(30px, 4vw, 46px);
  text-transform: lowercase;
  margin-bottom: 20px;
}
.about-grid p {
  color: var(--ink-soft);
  margin: 0 0 16px;
  max-width: 56ch;
}
.about-photo {
  aspect-ratio: 4/5;
  border-radius: 6px;
  overflow: hidden;
  background: linear-gradient(155deg, var(--accent-tint), var(--cream-dark));
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--border);
}
.about-photo img { width: 100%; height: 100%; object-fit: cover; }
.about-photo .placeholder-note {
  font-family: var(--font-hand);
  font-size: 20px;
  color: var(--accent-dark);
  text-align: center;
  padding: 20px;
}

/* -------------------------------- Case studies -------------------------------- */

.case-study {
  border-top: 1px solid var(--border);
  padding: 56px 0;
}
.case-study:last-child { border-bottom: 1px solid var(--border); }
.case-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 28px;
}
.case-head h3 {
  font-size: 34px;
  text-transform: lowercase;
}
.case-head .tag-line { margin: 0; }

.phase-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.phase {
  border-left: 2px solid var(--accent);
  padding-left: 20px;
}
.phase h4 {
  font-family: var(--font-hand);
  font-size: 22px;
  color: var(--accent-dark);
  margin-bottom: 10px;
  text-transform: none;
}
.phase .label {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--ink-faint);
  font-weight: 700;
  margin-bottom: 4px;
}
.phase p {
  color: var(--ink-soft);
  font-size: 15px;
  margin: 0 0 14px;
}

.case-single .phase-grid { grid-template-columns: repeat(3, 1fr); }

/* -------------------------------- CTA band -------------------------------- */

.cta-band {
  background: var(--accent);
  color: var(--cream);
  text-align: center;
  padding: 70px 0;
}
.cta-band h2 {
  color: var(--cream);
  text-transform: lowercase;
  font-size: clamp(28px, 4vw, 42px);
  margin-bottom: 24px;
}
.cta-band .btn-primary {
  background: var(--ink);
  border-color: var(--ink);
}

/* -------------------------------- Contact form -------------------------------- */

.contact-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 60px;
  align-items: flex-start;
}
.contact-grid h1 {
  font-size: clamp(34px, 5vw, 54px);
  text-transform: lowercase;
  margin-bottom: 18px;
}
.contact-links {
  margin-top: 34px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  font-size: 16px;
}
.contact-links a { color: var(--accent-dark); font-weight: 600; }

.field { margin-bottom: 22px; }
.field label {
  display: block;
  font-size: 14px;
  color: var(--ink-soft);
  margin-bottom: 6px;
}
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.field input,
.field textarea {
  width: 100%;
  font-family: var(--font-sans);
  font-size: 16px;
  padding: 12px 14px;
  border: 1px solid var(--border);
  border-radius: 3px;
  background: var(--white);
  color: var(--ink);
}
.field textarea { min-height: 140px; resize: vertical; }
.field input:focus,
.field textarea:focus {
  outline: none;
  border-color: var(--accent);
}

/* -------------------------------- Footer -------------------------------- */

.site-footer {
  background: var(--ink);
  color: var(--cream-dark);
  padding: 60px 0 34px;
}
.footer-top {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 40px;
  padding-bottom: 40px;
  border-bottom: 1px solid rgba(246,242,234,0.15);
}
.footer-brand .logo { color: var(--cream); }
.footer-brand p {
  color: var(--ink-faint);
  max-width: 320px;
  margin-top: 12px;
  font-size: 15px;
}
.footer-cols { display: flex; gap: 70px; }
.footer-col h4 {
  font-family: var(--font-sans);
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--ink-faint);
  margin-bottom: 14px;
}
.footer-col a, .footer-col p {
  display: block;
  color: var(--cream-dark);
  margin: 0 0 10px;
  font-size: 15px;
}
.footer-col a:hover { color: var(--accent); }
.footer-bottom {
  padding-top: 26px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px;
  font-size: 13px;
  color: var(--ink-faint);
}

/* -------------------------------- How-I-work steps -------------------------------- */

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 30px;
}
.step .num {
  font-family: var(--font-serif);
  font-size: 40px;
  font-weight: 800;
  color: var(--accent-tint);
  -webkit-text-stroke: 1.5px var(--accent);
  margin-bottom: 10px;
}
.step h4 {
  font-size: 19px;
  text-transform: lowercase;
  margin-bottom: 8px;
}
.step p { color: var(--ink-soft); font-size: 15px; margin: 0; }

.coming-soon-note {
  font-family: var(--font-hand);
  font-size: 20px;
  color: var(--accent-dark);
  margin-top: 10px;
}

/* -------------------------------- Responsive -------------------------------- */

@media (max-width: 900px) {
  .wrap { padding: 0 24px; }
  .main-nav {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--cream);
    border-bottom: 1px solid var(--border);
    flex-direction: column;
    gap: 0;
    padding: 10px 24px 20px;
  }
  .main-nav.open { display: flex; }
  .main-nav a { padding: 12px 0; border-bottom: 1px solid var(--border); }
  .site-header { position: relative; }
  .nav-toggle { display: block; }
  .service-grid { grid-template-columns: 1fr; gap: 44px; }
  .about-grid, .contact-grid { grid-template-columns: 1fr; }
  .about-photo { max-width: 340px; }
  .phase-grid { grid-template-columns: 1fr; gap: 26px; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .field-row { grid-template-columns: 1fr; }
  .footer-top { flex-direction: column; }
  .footer-cols { gap: 40px; flex-wrap: wrap; }
}

@media (max-width: 520px) {
  .hero { padding: 50px 0 40px; }
  .section { padding: 56px 0; }
  .steps { grid-template-columns: 1fr; }
}