this is what it looks like when influence is genuine.

I help brands build creator and affiliate programs that convert — grounded in real vetting, real relationships, and real results across performance, community, and integrated advertising.

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influence that's built to last, not built to churn.

Four ways I work with brands, from a single clear-eyed audit to running the whole program.

the real read

Program Audit · Project Based

A clear-eyed look at where your creator and affiliate program stands today — what's converting, what's leaking, and what's being left on the table.

genuine strategy

Program Strategy & Build-out · Project Based

Your creator and affiliate program, built from scratch — tiering, vetting criteria, tracking, and compensation structures that actually hold up.

in genuine hands

Full Program Management · Retainer

Your program, run end-to-end. Creator vetting, outreach, relationship management, and reporting — handled with the rigor of an in-house hire.

genuine content

Integrated Advertising & Content Partnerships

Paid and organic working together, not past each other — so every dollar and every post pulls the same direction.

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trusted by brands like

Squarespace NordVPN NordPass HelloFresh LMNT MeUndies Dollar Shave Club Displate Factor Strawberry.me Surfshark BetterHelp Ground News AG1

👋 meet sukhjit

I'm an influencer marketing strategist, creator program builder, & partnership leader.

I've spent the last decade-plus building influencer and creator programs for brands ranging from early-stage startups to global tech and lifestyle companies — most recently as Senior Director of Campaign Management at Seismic, where I owned roughly 70% of agency revenue and ran 20 to 50 concurrent creator campaigns a month.

My approach is relationship-first, not campaign-by-campaign — built on the highest partnership renewal rate over eight years.

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