this is what it looks like when influence is genuine.

Challenge

The brand had loyal advocates but no systematic way to find new creators, assess audience quality, or prioritize by revenue potential.

Solution

Built an AI-powered creator discovery and assessment system, UTM tracking for revenue attribution, and recruitment workflows that turn advocates into a trackable sales channel — architected for the internal team to own long-term.

Result

Advocates became a measurable, accountable sales channel, with the program built to run without me.

Challenge

Agencies typically lose creators and clients to transactional, campaign-by-campaign partnerships.

Solution

Built a relationship-first framework treating each partnership as a multi-year program, scaled a one-person team to four, and built the playbooks, vetting frameworks, and AI-assisted review process to support it.

Result

Owned roughly 70% of agency revenue, ran up to 130 concurrent campaigns a month across six continents, and held the highest partnership renewal rate over eight years.

The Launch — 2018

Challenge

NordVPN had little to no influencer traction — a technical product with no obvious use case for most creators.

Solution

Introduced the product to a core group of gaming and tech creators, educated them on the technology, and helped them find personal stories to tell — starting with the security and peace of mind of safe public WiFi use.

Result

The business doubled within a year.

The Pivot — 2020

Challenge

When the pandemic emptied out public WiFi spots, the core use case disappeared overnight.

Solution

Repositioned the product around a new desire — expanding streaming libraries by unlocking international servers and content.

Result

The program kept growing through a use-case shift that could have ended it.

The Crisis

Challenge

A server leak became public. No personal or customer data was exposed, but many creators saw the brand as too risky to work with.

Solution

Maintained relationships with key creators through the bad press, helping them navigate the moment and return to the partnership when they were ready.

Result

NordVPN became the agency's largest revenue driver.

Challenge

An early-stage smart home startup had zero brand awareness with its target audience and a limited budget.

Solution

Built the influencer program from scratch, cultivating 150+ lifestyle and smart home creators and launching the "Know Your Neighbor" UGC campaign.

Result

Trended nationally on Twitter, drove 83% organic follower growth, and gave early investors proof of authentic community buy-in.